Reputation Management Consultant reviews Which Reputation Types Are Relevant Today?
Reputation Management Consultant reviews the following types of reputation:
Reputations in general, are vulnerable to digital attacks and many types of attacks are possible. An attack is, by its very nature indicative of malicious intent, wherein the attacker actively seeks to cause damage to a person, business, or entity by creating any form of negative or unfavorable content that becomes visible to the public.
Attackers can be journalists, bloggers, consumers, competitor businesses, or anyone seeking to damage another entity by way of digital content. An attacker may also be considered to be anyone publishing content that is damaging, with or without malicious intent. This can involve many basic or highly sophisticated forms of attack, from publishing one article or review to the mass creation of pseudonymous entities to gain a disproportionately large influence.
Press releases, news stories, and media editorials have powerful influence on public opinion and perception. Press can serve as an originating source of a reputation problem, and it can serve as part of a solution. Without monitoring and management, a business and in some cases individuals, can be negatively impacted by online press content. With proactive strategies in public media relations, press and journalism can prove to be a fortifying channel for positive online reputations.
The most skilled reputation experts leverage the power of the press by tapping into the publishing power journalists have on trusted news platforms, along with utilizing SPIN tactics and self-publishing options to submit press releases to authoritative websites in order to promote a positive brand presence and suppress negative content. However, throughout this book it will become clear that simply publishing a press release to the Internet is rarely enough to produce the ultimate desired outcome.
Very few businesses with an online presence are without some form of publicly visible consumer reviews, which often encourages the need for review strategies that aim to organically or artificially generate positive user reviews about their business, services or products. Organic strategies may consist of proactive customer relations and outreach programs to existing customers, soliciting feedback and comments on the business’ public review profile.
Artificial solutions often involve the singular or bulk purchasing of reviews wherein the business can customize what is said in the review, along with any other criteria such as star ratings or the platform on which the review should be posted. While review strategies can sometimes shift consumer impressions and increase overall star ratings, it is important to note that focusing only on reviews management usually results in only a partially fixed reputation situation.
Social Media Management (SMM)
Properly managing audience communications and sentiment on social platforms is often a vital component to ensuring an entity’s positive online presence. Without monitoring and management, a social profile can become a serious reputation liability. Internet users frequent the social media profiles of businesses they transact with, and the presence of user generated negative comments, unwanted posts, and unsupportive reviews on a business’ profile can turn what was once a community asset into a rampant, sometimes viral environment that decreases brand loyalty and impedes business growth.