Jason Boreyko – The Importance of Advertising Your Business
As a small business owner the theme of marketing can be a tricky one, on the one hand you want to advertise your company and on the other you will be reserved about spending the money. Advertising however is something which all businesses must do and if you want to survive in the competitive world or business, you must invest. I recently spent some time with the wonderful Jason Boreyko, a man who has landed a health supplements company. Jason was talking to me about the success that his business has seen since he began running social media ads and how he wishes that he had started earlier. Jason has seen the light in terms of marketing, and here is why you should too.
The anxiety about investing money in this is understandable but it is important that the money you spend is seen as just that, an investment. When you market in the correct way, to the demographic that your business is aimed towards, you will see the money that you have invested come back to you by way of leads and sales. Don’t consider this as a cost, but rather an investment in you and in your business.
They Simply Won’t Come
You could have the greatest product in the world at the greatest prices but if you fail to tell people about your business, they just won’t come. Sure you may get the odd person walk into your store or visit your website, but if you are expecting to make big sales it just will not happen for you without telling the world who you are and what you do.
In all sectors of business there is stiff competition for market share and this is your chance to get on top of things. If your competitors are already marketing then you need to do so in order to keep up or to overtake them. If your competitor is not already investing in a marketing strategy then this is the perfect opportunity for you to do so, and eat up as much market share as you like. Marketing can help you to stay competitive and give you an advantage over your competition.
The key to success in business is not only to find new clients, but to actually create a brand which customers can trust, that will keep them coming back time and time again. You only need to look at the world’s biggest companies to see the power of marketing. Take Coca-Cola for example, their claims of being the best soft drink probably aren’t true yet because of the way that they have built their brand over time, it is the highest selling soft drink in the world. Your company must invest in marketing if you want to create a brand which breeds trust and loyalty from your customers.
What are you waiting for? Now is the time to invest in marketing for your small business.