Progress is Overrated
The world has progressed at lightning speed over the past 100 years.
To a fault, one could argue in light of the times.
So, it's both oddly funny and fascinating to consider that Post
Original Shredded Wheat, which has used the same single ingredient
for over 100 years, ends up being one of the healthiest foods
on your grocery shelf.
In this series, we take a peek into the "Palace of Light" —
the original Shredded Wheat factory — and see how the boss,
Frank Druffel, puts "the 'no' in innovation" any way he can.
Along the way, we see Frank's genius and come to
understand why Post Shredded Wheat still uses the same
single ingredient — wheat — since it was created in 1892.
To a fault, one could argue in light of the times.
So, it's both oddly funny and fascinating to consider that Post
Original Shredded Wheat, which has used the same single ingredient
for over 100 years, ends up being one of the healthiest foods
on your grocery shelf.
In this series, we take a peek into the "Palace of Light" —
the original Shredded Wheat factory — and see how the boss,
Frank Druffel, puts "the 'no' in innovation" any way he can.
Along the way, we see Frank's genius and come to
understand why Post Shredded Wheat still uses the same
single ingredient — wheat — since it was created in 1892.
© 2009 Post Foods LLC









